Every wedding venue has a slow season. Maybe it is the weather, the holidays, or just the time of year when fewer couples book. But that does not mean you should stop posting online. Staying active on social media and your website helps keep your venue top of mind for couples who are planning ahead. In this post, we will share 10 easy things you can post when you are not hosting weddings, so your marketing stays strong all year long.
1. Throwback Wedding Highlights
What It Is:
Share photos and stories from past weddings that took place at your venue. Use your best images to remind people what your space looks like when it is full of love and laughter. Talk about the couple or a special moment from the day.
Why It Works:
This reminds people how beautiful and special your space is. It also shows the different styles and seasons your venue can host. Couples want to see proof that other people have loved getting married at your place. It builds confidence and interest.
Bonus Tip:
Tag the couple and their vendors for more reach. Ask the couple if you can quote part of their review or story. Post it on the same day of the week they were married for an extra personal touch.
2. Behind the Scenes at the Venue
What It Is:
Show what goes on when weddings are not happening—like cleaning, updates, or staff getting ready. You can also share how you keep the space looking great all year. People enjoy seeing what goes on when the lights are off and guests are gone.
Why It Works:
People love to see the human side of your business. It builds trust and shows you care about keeping your space beautiful. When couples see your team working hard, it helps them feel more connected. It also shows that you take pride in the details.
Bonus Tip:
Make it a video or time lapse for fun. Try using a voiceover to explain what is happening in the clip. You can also add music and use captions so people understand even if they are watching without sound.
3. Seasonal Decor Ideas
What It Is:
Post photos or mood boards with ideas for winter, spring, summer, or fall weddings. Show how your venue can fit every season. Use past weddings or styled shoots to show examples.
Why It Works:
It gives couples fresh ideas and helps them picture their day at your venue in any season. They may see something they love and start imagining their wedding right away. Inspiration builds excitement. It also helps you attract couples who have not yet picked a season.
Bonus Tip:
Use colors and themes that match each season. Add popular seasonal flowers, menu ideas, or outfit tips to your post. Ask followers to comment with their favorite season for weddings.
4. Vendor Spotlights
What It Is:
Feature a local florist, DJ, planner, or other vendor you love working with. Post a photo of their work at your venue. Add a short story about what makes them great.
Why It Works:
It builds relationships and helps couples with their planning. It also shows that you work with trusted pros. Couples often look for vendors once they book a venue, so they will appreciate the help. It also encourages vendors to recommend you back.
Bonus Tip:
Ask the vendor to share your post on their page too. You can also tag them and include a link to their website. Consider doing a short Q and A or reel with them for more reach.
5. Frequently Asked Questions
What It Is:
Answer common questions like “What is included in the rental?” or “Do you allow outside catering?” These can be done as one post or a series. You can even pin them to the top of your page.
Why It Works:
It saves time and gives couples the info they need to feel confident about your venue. Answering questions upfront helps avoid confusion later. It also shows you are helpful and open. Couples will feel like you care about making things easy for them.
Bonus Tip:
Use a fun format like a video or Q and A carousel. Try adding a “Question of the Week” series. Post it in both your feed and stories so more people see it.
6. Wedding Planning Tips
What It Is:
Share helpful advice about timelines, guest lists, or budgeting. Focus on simple tips couples can use right away. These can be quick tips, checklists, or how to posts.
Why It Works:
It shows that you care about the full experience—not just booking the venue. Couples will see you as a helpful guide. Helpful tips also get saved and shared more. The more value you give, the more trust you earn.
Bonus Tip:
Use tips that fit the time of year, like winter planning or summer ceremony advice. Ask your audience to vote on what tip they want next. You can also create a free downloadable checklist for added value.
7. Venue Features and Upgrades
What It Is:
Show off anything special about your venue, like new lighting, a bridal suite, or ceremony spots. Share before and after photos if something changed. Explain how each feature adds value to the wedding day.
Why It Works:
Even if someone has seen your venue before, they might not know what is new or included. Highlighting features gives people more reasons to book. It also reminds couples that your space can grow and improve. It helps set you apart from other venues.
Bonus Tip:
Use a caption like “Did you know we offer this?” Make it into a weekly series called “Feature Friday.” You can also do a short video tour showing the upgrade in use.
8. Client Reviews and Testimonials
What It Is:
Post quotes or screenshots from happy couples who booked your venue. Use real names and photos if possible. Add a few kind words about the couple or their event.
Why It Works:
It builds trust and shows real people had great experiences with you. New couples love seeing proof that others were happy. Reviews make people feel safe. They can also answer questions couples did not think to ask.
Bonus Tip:
Pair it with a beautiful photo from their wedding day. Use their words as a quote graphic for a clean, professional look. Tag the couple and thank them for the kind words.
9. Open Dates or Booking Reminders
What It Is:
Let couples know about open weekends, limited availability, or early booking perks. Use clear dates and instructions. Remind them that bookings can fill fast.
Why It Works:
It creates urgency and reminds people to act before dates are gone. Some couples wait too long and miss out. Giving them a reason to book now keeps your calendar full. It also helps you manage your schedule better.
Bonus Tip:
Use a call to action like “Send us a message to book a tour.” Add “Only 2 dates left” or “Now booking for next year” to create urgency. Share this post often in stories with a reminder sticker.
10. Fun Personal Content
What It Is:
Share a staff photo, a pet at the venue, or a funny story from the season. Let people see the faces behind the business. You can even post about holidays or team celebrations.
Why It Works:
People book with people. Showing a little personality helps couples feel more connected to your team. It makes your venue feel warm and welcoming. It also encourages more interaction and shares.
Bonus Tip:
Keep it friendly, real, and light—no need to be formal all the time. Post something fun on Fridays to end the week with a smile. Ask your followers to share their own photos or stories too.
Conclusion
Just because you are not hosting weddings right now does not mean your marketing should go quiet. The off season is a perfect time to connect with couples who are still planning their special day. When you share helpful, fun, and creative content, you stay top of mind and build trust. Use these 10 easy ideas to keep your feed active, your brand strong, and your bookings on track.
Our team helps wedding venues stay visible all year by creating content that connects with couples and brings in real results. Whether you are in your busy season or in a slower time, we can help you show up, stand out, and stay booked. Ready to keep growing? Let’s talk about how we can support your venue.
