YouTube Video Ads Marketing For Wedding Venues
Find out about all of the possibilities YouTube Ads has to offer for your wedding venue business
Why You Should Advertise With YouTube Video Ads
YouTube reigns as the ultimate video network worldwide, surpassing even the most prominent cable providers. Rather than confining your outreach efforts and draining resources on TV ads that might not reach your intended audience, embrace the unparalleled potential of YouTube.
Similar to the precision of Google and Bing Ads, YouTube empowers you to tailor your advertisements to match specific search parameters. Instead of broadcasting your message to everyone indiscriminately, seize the chance to hone in on individuals demonstrating interest or aligning with your ideal clientele.
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Let’s discuss your YouTube video ads marketing needs for your wedding venue
Video Ads Are No Longer
An Afterthought They Are A Necessity
Incredible Reach
With YouTube advertising, you can put your message in front of billions of people across the world, or you can narrow it down to only show in your city, state, or a specific set of zip codes. The targeting options are robust, which in turn allows our team to get as granular as needed to ensure we are putting your ads in front of the right audience.
Surprisingly Affordable
You only pay for a view if the user watches at least 30 seconds of your video or clicks on your TrueView ad. Additionally, you also have the option to pay on a CPM (cost per thousand) basis. Either option you choose can put your video ads in front of the right person for as little as $0.15 a view.
YouTube Video Options
TrueView Video Ads
TrueView ads come in a few different formats: In-stream, discovery, and sponsored card ads. This type of YouTube ad is optimized for views and not for clicks to your website. If you are focusing only on clicks, TrueView ads are more expensive on a cost per click (CPC) level.
In-Stream Ads
These ads play before other YouTube videos and are skippable once the "skip ad" button appears after five seconds. If the viewer clicks this, you will not be charged for the ad. In-stream YouTube ads can be any length and you are only charged when the viewer has watched at least 30 seconds or has clicked through your video to your website.
In-Discovery/Display Ads
Discovery ads are shown above YouTube's suggested playlist on the right-hand side as a sponsored suggested video. You are only charged when a viewer clicks to watch your video.
Sponsored Cards
Use these to showcase features of your products or services that are offered within another video. Viewers will see a teaser for your sponsored card, and after a few seconds that teaser will be replaced by a card icon. They can then click on the icon to receive additional information related to your offer.
Bumper Ads
Bumper ads play before another video is shown and are non-skippable for the viewer. The maximum length of these video ads is only six seconds, so this format is focused on getting straight to the point with an impactful message.
Pre-Roll Video Ads
These video ads are not skippable and you pay per click. The length of these videos should range between 15 and 20 seconds. This type of campaign is a good choice for selling a product or offering a digital download. Engage with the viewer's emotions to entice this person to click after watching your video.
